Friday 25th July, 2014 marked the end of the long awaited digital boot camp held at the United States International University, Nairobi. The event which kicked off on 24th July, 2014 was organized by USIU and sponsored by Globetrack International, Nation Media Group and MSK. Of course, such an event was important in the sense that I learned a lot of tricks to help me succeed
in my online endeavors. This was one of the rare occasions where I got an opportunity to listen to the renowned guest speaker, Erik Qualman:
– “A Digital Dale Carnegie…the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him receive honour as the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowlings. He also holds the Guinness Book of World Record for the longest continuous podcast. His latest book - What Happens in Vegas Stays on YouTube is already being adopted by universities and companies for training purposes. He made Forbes Top 50 Digital Power Influencers list.”
His book Socialnomics was a finalist for the “2010 Book of the Year” awarded by the American Marketing Association. Qualman produced “Social Media Revolution” the most viewed social media video series in the world, which has been used by NASA to the National Guard. Forbes and Fast Company Magazine have listed him among the Top 100 Digital Influencers in the world.
Looking at how Kenyan’s in general perceive the media, it is clear that there is sheer lack of understanding of the impact that can be achieved online. Today, most businesses are conducted via the internet; and to prosper in this sphere, there is need to champion for networking. This means that corporate and other private businesses should consider new media in trying to reach a wider audience. It involves proper usage of media tools such as blogs and social media among others to advertise and promote goods and services.
In my view, I vouch that businesses of today are set to fail if such measures are not adhered to. It is always a wise idea to change tactics to keep pace with other players in the industry. And with Kenya striving hard to switch from the analogue to digital platform, there is need to prepare for a more competitive future.
Just as I had earlier on discussed in a previous article, we have great minds in Kenya. However, most of our bright professionals are glued to employment. This tendency only generates a society that is full of hardworking people, who tend to fall short of creativity. What would happen if Kenyans became creative and embraced online activities? It goes without doubt that the availability of jobs for the Kenyan people wouldn’t be an issue.
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